Our approach is not rooted in a strategy - but in values. This might add complexity, but it also makes the journey more thrilling and meaningful. Our actions are guided by genuine emotions fueled by what's right, beautiful, innovative, and influential.

Our work primarily consists of three things: We enable companies to integrate design into their structures. We engage in designing and creation, either for our own purposes or for others. And importantly, we also invest in companies

Rea has played a pivotal role in shaping the design evolutions of some of the world's most esteemed brands (including Sony, LG, Canon, and Nespresso). Garnering various recognition and design awards along the way.

His creative work embodies a blend of timeless elegance and pure luxury, seasoned with a touch of anarchy and rebellion. His investment approach employs design as a key business driver, infusing his portfolio companies with a growth strategy characterized by sophistication and a design-centric approach.